brand...
branding...
brand identity.
By creating a recognizable, trusted and consistent image of your company, you’re able to win your customers’ attention and loyalty.
- Brand: how people perceive your company.
- Branding: the actions you take to build a certain image of your company.
- Brand identity: the collection of tangible brand elements that together create one brand image
“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” - Scott Cook (intuit)
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What my students say about the courses
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